Allison Transmission opens Customer Experience Center and Drive Track in Hungary

Guests had the unique opportunity to learn about Allison products through informative demonstrations and personal driving experiences.

Szentgotthárd, HUNGARY – Current and prospective customers joined representatives from the Municipality of Szentgotthárd, local businesses and key suppliers at the newly completed Allison Customer Experience (ACE) Center and Drive Track.  On June 5, 2012, Allison management accompanied the distinguished guests to the 15-acre (6-hectare) campus, to take part in the opening ceremony.

Joel Andersson, Manager of Ragn-Sells’ 1,400 vehicle fleet from Sweden, was no stranger to Allison products. “I have always known that Allison transmissions are very high quality products,” he said. “After visiting the new factory and the ACE Center in Szentgotthárd, I understand why. I was very impressed.” His comments underscored the importance of visiting a facility of this caliber, which can be a meaningful part of the buying decision.

“Opening the ACE Center and Drive Track adjacent to our European transmission manufacturing facility gives guests an opportunity to meet our people and learn about Allison - our company, our products and technology - while personally experiencing the features of our fully automatic transmissions,” stated Lawrence Love, Allison Transmission’s Executive Director of International Marketing.  “Szentgotthárd is a centralized location, where both on- and off-highway vehicles can now be driven and demonstrated, allowing customers from around the world to evaluate the benefits of an Allison automatic in varying conditions and right from the driver’s seat.”

“Allison Transmission is a global company, and through its investment, industry here is flourishing,” said Gábor Huszár, the Mayor of Szentgotthárd. “Every effort is made to provide the highest level of service, and we happily anticipate hosting new visitors from all over the world.”

Allison also operates a demonstration and drive center at its headquarters in the United States, where thousands have chosen to test drive a wide assortment of vehicles from an inventory that typically includes construction dump trucks, concrete mixers, distribution vehicles, heavy-haulers, fire trucks and buses.

Jun 10, 2012

About Allison Transmission

Allison Transmission (NYSE: ALSN) is the world’s largest manufacturer of fully automatic transmissions for medium- and heavy-duty commercial vehicles and is a leader in electric hybrid-propulsion systems for city buses. Allison transmissions are used in a variety of applications including refuse, construction, fire, distribution, bus, motorhomes, defense and energy. Founded in 1915, the company is headquartered in Indianapolis, Indiana, USA and employs approximately 2,700 people worldwide. With a market presence in more than 80 countries, Allison has regional headquarters in the Netherlands, China and Brazil with manufacturing facilities in the U.S., Hungary and India. Allison also has approximately 1,400 independent distributor and dealer locations worldwide. For more information, visit